Dubai’s Roads and Transport Authority (RTA) has unveiled its latest digital transformation initiative, the “Services 360 Policy,” designed to offer seamless, proactive, and fully integrated services to customers. This move is part of RTA’s broader strategy to enhance digital accessibility, reduce waiting times, and improve overall user experience.
According to Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of RTA, this policy underscores the authority’s commitment to delivering high-quality services that meet customer expectations. The initiative will leverage advanced digital solutions and smart applications, such as the “Dubai Now” app, to streamline services and make them more accessible.
Key Features of the “Services 360 Policy”
- Proactive & Integrated Services: Customers will have access to automated and predictive solutions without the need for physical visits.
- “Zero-Wait Time” Goal: RTA aims to completely eliminate waiting times by making services available online.
- Smart City Vision: The policy aligns with Dubai’s ambition to become a fully digital, smart, and sustainable city.
This initiative is expected to enhance operational efficiency while ensuring that services are delivered with speed, accuracy, and convenience. By embracing the latest digital innovations, RTA continues to set new standards for smart government services in Dubai.
