After spending much of the season without a main shirt sponsor, Chelsea Football Club has announced a high-profile partnership with DAMAC Properties, a leading real estate developer based in Dubai. The deal will see the DAMAC logo featured on the front of the men’s and women’s team shirts, starting with their European semifinal match this week.
The sponsorship isn’t just about branding on the pitch. As part of the collaboration, Chelsea and DAMAC plan to launch an exclusive residential project called “Chelsea Residences by DAMAC” in Dubai Maritime City. This development will feature over 1,400 luxury apartments, offering sweeping views of the Gulf and unique Chelsea-themed amenities for residents, bringing the club’s identity into the world of high-end real estate.
For Chelsea, this agreement marks a significant step in broadening its global presence and commercial influence, particularly in the Middle East. The club has seen a series of sponsorships over the years, but this partnership stands out for its ambitious crossover between sport and lifestyle branding.
As the team looks ahead to key fixtures in both domestic and international competitions, this new sponsorship not only boosts their financial standing but also signals a bold vision for expanding Chelsea’s brand beyond football and into the world of luxury living.
