Summer in Dubai is taking a vibrant turn this year, thanks to the latest wave of entertainment and leisure offerings featured in the #DubaiDestinations 2025 campaign. Designed to rejuvenate families while offering rich and exciting experiences, the initiative shines a spotlight on a dynamic selection of world-class indoor attractions. These destinations promise not just an escape from the summer heat—but a journey through fun, discovery, and joy for visitors of all ages.
A City Built for Living, Visiting, and Thriving
Dubai continues to invest in becoming the best city to live, work, and visit. Through powerful partnerships between the public and private sectors, the emirate has established an exceptional hospitality and entertainment infrastructure. Its indoor entertainment options are especially appealing during the hot summer months, drawing tourists and residents alike into cool, adventure-filled escapes.
Step into Winter at Ski Dubai
One of Dubai’s most iconic indoor attractions, Ski Dubai, offers a thrilling leap from summer to alpine winter. Located inside the Mall of the Emirates, it boasts one of the world’s longest indoor ski slopes—stretching over 1,300 feet. With snow parks, penguin encounters, and plenty of snowy fun, it’s a frosty fantasyland for both kids and adults.
Real-Life Roleplay at KidZania
At KidZania, children between ages 2 and 16 dive into over 40 real-world professions in a perfectly scaled replica city. This 7,000-square-meter space blends education and play, allowing kids to explore jobs like pilots, doctors, or chefs in a fun, interactive environment.
Thrill-Filled Days at Dubai Parks and Resorts
Dubai Parks and Resorts is a one-stop destination for theme park lovers. The newly opened Real Madrid World turns football into fantasy with over 40 immersive attractions, while Motiongate Dubai lets guests step into the world of Hollywood with high-octane shows and characters. Younger kids can unleash their imagination at Legoland, with hands-on creative play across 40 games and attractions.
Six Worlds Under One Roof at IMG Worlds of Adventure
Spanning more than 1.5 million square feet, IMG Worlds of Adventure is the region’s largest indoor theme park. Located in City of Arabia, it features six immersive zones, including Marvel and Cartoon Network-themed areas, along with spine-tingling experiences in the Haunted Hotel and Lost Valley.
Rainforest Retreat at The Green Planet
For nature lovers, The Green Planet in City Walk brings the Amazon to Dubai. This indoor bio-dome replicates a tropical rainforest, complete with exotic birds, reptiles, and rare plants. It’s an immersive wildlife experience that both educates and amazes.
Dive into the Deep at Dubai Aquarium
At Dubai Aquarium & Underwater Zoo in The Dubai Mall, visitors can marvel at over 300 marine species—including sharks and rays—in one of the world’s largest suspended aquariums. A 48-meter glass tunnel gives you an up-close look at underwater life, including thrilling shark feeding sessions.
Interactive Learning at OliOli
OliOli is an interactive play museum that turns learning into hands-on fun. With six galleries and 40 engaging exhibits—from air-powered experiments to the creativity-filled Future Park—this space is designed to spark curiosity and wonder in young minds.
Pure Fun at Magic Planet & Adventure HQ
Magic Planet, located in multiple malls across Dubai, is a family favorite filled with arcade games, skill challenges, and mini-rides. For those seeking more physical challenges, Adventure HQ offers indoor climbing, obstacle courses, and adventure zones that test both strength and courage.
Endless Indoor Options for Every Age and Interest
Dubai’s extensive lineup of indoor attractions means every day of summer can be filled with excitement. From snow-filled slopes to jungle treks and football fantasies, these indoor spaces are thoughtfully designed to entertain, educate, and inspire. With world-class safety standards and family-friendly programming, the city ensures everyone—from toddlers to thrill-seekers—can enjoy a summer that’s anything but ordinary.
The 2025 #DubaiDestinations campaign isn’t just a promotional push—it’s a celebration of the city’s commitment to world-class leisure. With dozens of innovative indoor destinations tailored for every family member, Dubai turns the summer season into a wonderland of adventure, learning, and lasting memories. Whether you’re a visitor or a resident, the message is clear: the best summer escape is right here in the heart of Dubai.
