In a striking achievement that reflects its global appeal and meaningful cultural presence, the UAE Pavilion at Expo 2025 Osaka–Kansai has officially welcomed over three million visitors since the event opened in mid-April 2025. This record-breaking milestone cements the pavilion’s place as one of the most engaging and admired national showcases at the world fair.
Under the inspiring theme “From the Land to the Ether,” the UAE Pavilion offers visitors a deeply immersive journey that blends the country’s rich cultural heritage with its bold vision for global progress and innovation. The space pulses with dynamic energy, inviting visitors into a story that transcends borders, celebrates diversity, and emphasizes shared futures.
Youth Ambassadors at the Heart of the Experience
One of the standout features of the pavilion’s success is the passionate and welcoming presence of its youth ambassadors. These young representatives play a pivotal role in sharing the UAE’s story in engaging and creative ways—fostering genuine dialogue, cultural exchange, and unforgettable visitor experiences.
Their energy, hospitality, and inspiring perspectives have been instrumental in creating an atmosphere that not only draws in first-time guests but also encourages repeat visits. On the day the three-millionth visitor walked through its doors, the pavilion team celebrated with the same warmth and enthusiasm that has defined their approach from the start.
A Message of Unity and Shared Progress
Shihab Ahmed Al Faheem, UAE Ambassador to Japan and Commissioner General of the UAE Pavilion, reflected on the achievement by stating:
“Reaching the milestone of three million visitors is a proud moment. It demonstrates the global resonance of the UAE’s story and our collective aspirations for a brighter, more inclusive future. Every visitor becomes part of a shared journey—one that transcends borders and embraces the power of diversity.”
A Masterpiece of Sustainable Innovation and Design
Designed by the “From the Land to the Ether” collective—a global team of architects and creatives from the UAE, Japan, and beyond—the pavilion has earned widespread praise for its visionary architecture and environmental sustainability.
The pavilion features 90 structural columns crafted from agricultural palm waste, evoking the iconic palm tree and symbolizing both heritage and sustainable innovation. This architectural philosophy speaks to the pavilion’s central mission: a fusion of creativity, collaboration, and forward-thinking ideals.
Five Zones, One Unforgettable Journey
Inside, visitors are guided through five thematic zones that explore the UAE’s achievements and ambitions across space exploration, healthcare innovation, sustainable technology, and more. Each area is designed as a multi-sensory experience, with interactive installations and immersive storytelling creating a deeply engaging atmosphere.
The pavilion doesn’t just inform—it moves. It’s a space where cutting-edge technology meets ancient heritage, and where every visitor leaves with a new perspective on what the UAE represents.
A Cultural Hub at the Heart of Expo
Beyond its exhibits, the UAE Pavilion has become a vibrant cultural destination within Expo 2025 Osaka. Daily events include expert talks, creative workshops, live culinary demonstrations, and traditional Emirati performances. This rich programming has helped the pavilion become more than a display—it’s a living space of cultural exchange and human connection.
With just two months remaining before the expo concludes, the UAE Pavilion continues to welcome thousands of visitors each day—each one contributing to a growing global conversation rooted in hope, creativity, and shared humanity.
