The wait is almost over for iPhone fans in the UAE. With Apple’s next-generation iPhone 17 lineup now officially announced, all attention turns to one question: Are you ready to pre-order?
Pre-orders are set to begin in just two days, and whether you’re planning to order online or visit an Apple Store in person, now is the time to make sure everything is in place.
What You Should Be Doing Today
September 10 marks the calm before the storm. With pre-orders expected to go live on Friday, September 12, today is all about preparation. This includes:
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Deciding which model suits you best: iPhone 17, iPhone 17 Air, iPhone 17 Pro, or iPhone 17 Pro Max
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Choosing your color and storage configuration
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Checking your Apple ID and payment information
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Considering your delivery or in-store pickup options
Apple is also likely to activate its “Get Ready” feature, allowing customers to save all their preferences ahead of time. That way, when pre-orders open, you can check out in seconds—no scrambling required.
What Happens on Pre-Order Day (September 12)
On Friday, Apple is expected to open pre-orders in the UAE during the afternoon, based on the company’s global rollout schedule. This will be your first opportunity to secure a device and avoid long waits or stock shortages.
If you place your order early enough, you’ll likely be among the first to receive the iPhone 17 on Friday, September 19, when shipments begin and retail stores begin handing out online orders.
Where to Buy: Official Apple Stores in the UAE
Apple customers in the UAE can visit any of the country’s four official Apple Stores, which will be among the first to stock the iPhone 17 lineup on release day:
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Apple Dubai Mall – A flagship location with high foot traffic, especially during launch week
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Apple Mall of the Emirates – Central, accessible, and slightly less hectic
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Apple Yas Mall (Abu Dhabi) – Great for hands-on service with a more relaxed atmosphere
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Apple The Galleria (Abu Dhabi) – Premium and usually less crowded, ideal for a smooth shopping experience
All four stores will offer in-store pickup for online orders as well as limited stock for walk-in customers on release day.
Tips to Stay Ahead of the Crowd
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Finalize your choices now. Delays in deciding your model or payment method can cost you valuable minutes once pre-orders begin.
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Use Apple’s pre-order prep tools. These are designed to speed up checkout—especially important if you’re aiming for one of the high-demand models.
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Consider in-store pickup. This ensures same-day access without worrying about delivery delays.
With iPhone 17 pre-orders opening in just two days, this is your window to prepare. Whether you’re going for the new lightweight Air model or the powerhouse Pro Max, timing is everything. Don’t wait until the last minute—set your preferences, confirm your payment details, and be ready to place your order the moment the window opens.
From online checkout to in-store excitement, the UAE’s Apple Stores are gearing up for one of the biggest iPhone launches yet. Make sure you’re ready too.
