Maison Elie Saab, in collaboration with the upscale Atee Dubai (a division of Al Tayer Insignia specialized in premium interior design), has announced a new partnership that introduces dedicated showroom areas at Atee’s Jumeirah Beach Road and Za’abeel locations. This move establishes Dubai as a leading global destination for haute interior design.
Maison Elie Saab was born out of a creative collaboration between designer Elie Saab and architect Carlo Colombo, under license from Corporate Brand of the A++ Group. The collection reflects the signature aesthetic of Elie Saab — a fusion of cultural heritage and contemporary design — offering a sophisticated and cosmopolitan vision of modern living.
Every piece is inspired by a harmonious blend of Italian craftsmanship, European design traditions, and Middle Eastern cultural influences. The result: luxurious interiors where skilled artistry meets creativity. The furniture is entirely manufactured in Italy, showcasing sculptural forms, balanced proportions, and premium materials, delivered with meticulous attention to detail and refined finishing touches.
Inside Atee’s showrooms, Maison Elie Saab’s world comes to life through soft neutral palettes, polished bronze-metallic accents, exquisite marble, and custom textiles embroidered with the Elie Saab signature. The displays recreate the ambience of elegant private residences — flowing organically from living rooms to dining spaces to bedrooms — offering visitors an immersive glimpse into the brand’s elevated approach to spatial design.
Among the standout pieces: the “Voyage Royale” bed, which embodies the brand’s distinctive design philosophy; the “Byblos” sofa, with its bold sculptural lines and commanding presence; the artisanal “Elite” sofa, which translates fine craftsmanship into modern expression; the “Palace” dining table, inspired by architectural ornamentation; and the crescent-shaped “Lunula” table with its polished surfaces and sculptural appeal. A carefully curated selection of accessories further reinforces the brand’s refined identity and meticulous attention to detail.
Commenting on the collaboration, Massimiliano Ferrari — CEO of Corporate Brand of the A++ Group — said, “Dubai remains a prestigious hub for Maison Elie Saab, where architecture meets design and upscale lifestyle. Through our partnership with Atee, we bring the world of Elie Saab to those who appreciate exclusivity, elegance, and Italian craftsmanship — values shared by both brands.”
On his part, Di Sarai, CEO of Al Tayer Insignia, added, “At Atee, we take pride in offering brands that embody the pinnacle of luxury and craftsmanship on a global scale. The addition of Maison Elie Saab to our collection reinforces our ambition to create spaces that bring together the finest design houses under one roof, delivering our clientele a unique and elevated aesthetic experience.”
