The highly anticipated Dubai Shopping Festival (DSF) is back, and it officially kicks off on December 26, promising a spectacular shopping season packed with exclusive deals, exciting prize draws, and festive experiences across the city.
Running until January 11, this year’s edition of DSF brings together over 1,000 brands and more than 3,500 stores throughout Dubai, offering shoppers and residents unforgettable retail experiences and plenty of chances to win big.
Massive Discounts on Over 800 Brands
One of the festival’s major highlights is the DSF Season Sale, where discounts range from 25% to 75% on a wide selection of products. Shoppers can grab bargains on fashion, beauty products, homeware, electronics, kids’ clothing, and lifestyle items, with deals available throughout the five-week event.
New ‘Scan & Win’ Raffle Experience
Adding a digital twist to traditional raffles, the festival is introducing a new “Scan & Win” campaign. Shoppers who upload their purchase receipts to the official DSF app will automatically be entered into prize draws for a chance to win rewards worth up to AED 1 million.
This new feature, available across participating malls and shopping centers, aims to enhance the holiday shopping experience and encourage repeat visits by offering valuable prizes throughout the festival.
12-Hour Flash Sale Returns
Also making a comeback is the 12-hour flash sale, a limited-time event offering even deeper discounts at select malls. It’s an exciting opportunity for bargain hunters to snatch up high-value items at incredibly low prices for one day only.
A Celebration of Shopping and Lifestyle
Beyond just sales, DSF 2025 offers a dynamic blend of retail therapy, entertainment, and chances to win exceptional prizes, creating a festive atmosphere that lights up Dubai during the holiday season.
Whether you’re a resident or a visitor, this is the perfect time to explore the city’s vibrant shopping scene, discover exclusive offers, and maybe even walk away with a life-changing prize.