UAE Human Journey

Dubai Humanitarian has renewed its strategic partnership with Think Smart for PR & Production and the YallaGive platform to launch the second edition of the community-driven campaign “Run for Humanity.” The initiative coincides with the Dubai Marathon 2026 and aims to transform community participation into meaningful global impact.

Now in its second year, the campaign calls on runners, supporters, and community members to take part in the marathon not only for fitness but for a greater cause. Participants can raise awareness by running or contribute directly through donations on the YallaGive platform, turning every step into an act of giving.

Giuseppe Saba, CEO and Board Member of Dubai Humanitarian, stated:

“At Dubai Humanitarian, we believe true impact is achieved when efforts align toward a shared goal. Once again, the Dubai Marathon serves as a powerful platform to spread awareness, mobilize resources, and engage the community in humanitarian support. We deeply value our partnership with Think Smart, YallaGive, and all our collaborators who unite to inspire change and bring hope through tangible contributions to humanitarian efforts worldwide.”

The campaign will support 15 international humanitarian organizations that are part of Dubai Humanitarian. The initiative highlights the importance of collective action and community involvement as the world steps into 2026 with a renewed focus on empathy and global solidarity.

Lina Hossary, Co-Founder and Managing Director of Think Smart, commented:

“We are thrilled to partner once again with Dubai Humanitarian for the 2026 Dubai Marathon. This collaboration underscores our commitment to activating Dubai’s creative community—content creators and influencers—as a force for good. This year, we aim to reach wider segments of society and spotlight urgent humanitarian issues, driven by our belief in the power of socially-engaged content to make a lasting impact.”

From the digital side, Nabil Boubaker, General Manager of YallaGive, emphasized the platform’s role in simplifying the giving process:

“Empowering communities with the right tools transforms generosity into real-world impact. Our collaboration in the Dubai Marathon 2026 demonstrates how sports and digital platforms can work hand-in-hand to mobilize support for humanitarian causes. Hosting this campaign on YallaGive allows the public to contribute transparently to 15 essential organizations, turning every donation into meaningful support.”

Participating Humanitarian Organizations:

1. UNICEF – United Nations Children’s Fund

2. UN World Food Programme

3. AIMS Middle East

4. Children’s Cancer Center of Lebanon

5. Gulf for Good

6. International Fund for Animal Welfare

7. Egypt Cancer Network (USA)

8. Médecins Sans Frontières (Doctors Without Borders)

9. Project Maji

10. Room to Read

11. Shaukat Khanum Memorial Trust

12. Smile Train

13. Soroptimist International of Gulf

14. The Mission to Seafarers

15. The Sparkle Foundation

This initiative exemplifies how collaboration between public campaigns, digital platforms, and humanitarian organizations can spark hope and drive lasting change—one step, one donation, and one community at a time.