The Big Bad Wolf Book Sale is coming back to Dubai Studio City from February 26 to March 8, 2026, offering millions of books at prices starting from just AED 2. For many families and book lovers across the UAE, this annual event has become a date to mark on the calendar.
This year’s edition arrives during the holy month of Ramadan and carries the theme “Beyond the Noise.” The idea is simple yet meaningful: to encourage people to slow down, reflect, and reconnect with reading in a world full of distractions. With its enormous selection and deeply discounted prices, Big Bad Wolf continues to stand out as the largest and most wide-ranging book sale in Dubai.
More Than Just a Book Sale
Over time, Big Bad Wolf has grown into more than a shopping event. It has become a cultural experience that brings together families, students, and readers of all ages under one roof. Visitors can browse through a huge variety of titles, including children’s books, educational materials, bestselling novels, non-fiction works, and popular self-development books.
The scale of the event also makes it ideal for bulk purchases. Schools, libraries, reading groups, and educational institutions often take advantage of the discounts to stock up on quality books, while families use the opportunity to build or refresh their home libraries without stretching their budgets.
Supporting a Culture of Reading
The event is organized in collaboration with Dubai Culture and Arts Authority, aligning with the emirate’s broader efforts to promote reading as a key part of everyday life. This year’s edition is also supported through a strategic partnership with the Sharjah Book Authority, highlighting a shared commitment to making books more accessible across the UAE.
Iman Al Hammadi, Acting Director of the Literature Department at Dubai Culture and Arts Authority, noted that initiatives like Big Bad Wolf help strengthen Dubai’s vision of becoming a city where literature plays a meaningful role in daily life. She emphasized that such events contribute to building long-term reading habits, extending their impact far beyond the duration of the sale itself.
Mohammed Noor Harsi, representative of the Sharjah Book Authority and Honorary Board Member of Big Bad Wolf, said the partnership reflects a continued dedication to expanding access to knowledge and encouraging reading among families, children, and young people from all backgrounds.
A Growing Annual Tradition
According to Andrew Yap, Co-Founder of Big Bad Wolf, the event has firmly established itself as a yearly tradition in Dubai. What began as a large-scale book sale has evolved into a much-anticipated family outing, especially during Ramadan.
For 2026, the focus is on further enhancing the visitor experience while maintaining what people love most about the event: the incredible variety, unbeatable prices, and open access for everyone. Yap stressed that the goal goes beyond selling books — it is about fostering a stronger reading culture and ensuring that valuable knowledge remains affordable and within reach.
A Destination for Every Reader
With welcoming spaces, family-friendly timings, and millions of books priced from just AED 2, Big Bad Wolf Book Sale Dubai 2026 promises an experience that combines value, variety, and a genuine love for reading.
In a fast-moving world, the return of this global book sale offers a simple but powerful invitation: to pause, explore new ideas, and rediscover the joy of turning a page.
