Dubai Summer Surprises 2026 is offering families and shoppers a special opportunity to win one of 10 scholarships with a combined value of AED 20,000 through the Modhesh Scholarship Campaign, which aims to support families as they prepare for the new academic year.
The campaign is being held as part of the Back-to-School season, adding extra value to the shopping experience and giving participants the chance to purchase their everyday needs while entering a draw for rewarding educational prizes.
A Chance to Win With Every Shopping Trip
The Modhesh Scholarship Campaign will run from August 3 to 29, 2026. Shoppers who spend AED 200 or more at any participating shopping center will receive a digital entry voucher that qualifies them for the draw.
The campaign is open to all eligible shoppers, regardless of what they purchase. Whether they are buying school bags, stationery, household essentials, or personal items, every qualifying shopping trip provides a chance to win one of the scholarships.
The initiative helps make the Back-to-School season more exciting and rewarding, especially for families preparing to purchase everything their children need before the start of the new academic year.
13 Participating Shopping Centers Across Dubai
The campaign includes 13 shopping centers located across different areas of Dubai. They are Al Ghurair Centre, Silicon Central, Bay Avenue, Al Khail Gate Community Centre, Shorooq Community Centre, Serena Marketplace, Villanova Community Mall, and Mudon Community Centre.
The list also includes New West Zone at Al Khail Gate, New West Zone at Al Mizhar 1, New West Zone at Al Mizhar 2, Arabian Center, and Dubai Festival Plaza.
The wide range of participating locations makes it easy for shoppers across Dubai to benefit from the campaign and enter the draw while purchasing their usual everyday needs.
Winners to Be Honored at Modesh World and Arabian Center
The campaign will feature special celebrations to recognize the winners. The first five scholarship recipients will be honored on August 23 at Modesh World, Dubai’s popular family-focused educational and entertainment destination at Dubai World Trade Centre.
The remaining five winners will be honored on August 30 at Arabian Center, marking the conclusion of a campaign that combines shopping, prizes, and family-friendly experiences.
Announcing the winners at these two destinations will add even more excitement to the initiative and strengthen its presence among Dubai’s leading summer and Back-to-School events.
A More Rewarding Back-to-School Season
The Modhesh Scholarship Campaign makes the Back-to-School season more valuable and exciting by giving shoppers the opportunity to win educational prizes that can help families prepare for the upcoming school year.
The campaign also reflects Dubai Summer Surprises’ ongoing commitment to offering rewarding promotions and experiences that go beyond traditional shopping, while giving residents and visitors more opportunities to enjoy prizes and events across the city.
Through initiatives like this, Dubai Summer Surprises continues to strengthen the emirate’s position as a leading destination for shopping and family entertainment, offering experiences that combine enjoyment and practical value throughout the summer season.
Dubai Summer Surprises 2026 Partners
Dubai Summer Surprises 2026 is supported by Commercial Bank of Dubai as its main sponsor, along with several strategic partners.
The partners include Al-Futtaim Group shopping destinations, including Dubai Festival City Mall and Festival Plaza; Al Zarooni Group, represented by Mercato; Abdul Wahed Al Rostamani Group; and Dubai Holding Asset Management, whose destinations include Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village.
The list of partners also includes Emirates, ENOC, e&, Majid Al Futtaim through Mall of the Emirates, City Centre Mirdif, and City Centre Deira, as well as talabat.
