Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, Dubai Culture, opened the 30th edition of Beautyworld Dubai at the Dubai World Trade Centre. The exhibition runs through October 8 and showcases the latest global trends and innovations across beauty, hair care, fragrances, health, and wellness.
This year, the exhibition is celebrating its new name, “Beautyworld Dubai,” reflecting its close connection with the emirate, which has established itself as a global meeting point for the beauty community and a destination that brings together leading companies, experts, and specialists from across the industry.
The latest edition features a diverse program combining company showcases, specialized conferences, live demonstrations, and professional events, giving visitors the opportunity to explore new products, technologies, and developments shaping the global beauty industry.
Tour of Beautyworld Dubai Pavilions
During her tour of the exhibition, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum was accompanied by Her Excellency Mariam Al Hammadi, Minister of State and Secretary-General of the Cabinet; Her Excellency Hala Badri, Director General of the Dubai Culture and Arts Authority; and Mahir Julfar, Executive Vice President at Dubai World Trade Centre.
Her Highness was briefed on a range of key services provided by Dubai Municipality in the areas of health, safety, and central laboratories. A number of municipality specialists presented an overview of the services and solutions that support product quality and safety standards.
Her Highness also reviewed some of the latest products and innovations in the beauty sector and visited several participating company stands, including Lattafa Perfumes, Qissa Perfumes, Armaf, and Fragrance Network, which specializes in custom fragrance manufacturing, private-label products, and the development of tailored fragrance solutions.
The tour also included a visit by Her Highness to the Beauty Live platform, which hosts a range of live demonstrations and experiences presented by experts and specialists in hair, makeup, and beauty.
Dubai Strengthens Its Position as a Global Center for Creativity and Beauty
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum praised the continued development of Beautyworld Dubai year after year, which further strengthens Dubai’s growing position as a global center for creativity and innovation and as a destination for experts from various fields around the world.
The exhibition’s continued growth reflects Dubai’s advanced role in attracting major specialized events, while bringing together global companies and regional and international expertise in an environment that offers broad opportunities for networking, knowledge exchange, and partnership building.
Beautyworld Dubai is organized by Messe Frankfurt Middle East and brings together leading figures and experts from the global beauty industry. It provides a platform for discovering new products, expanding business opportunities, and building partnerships across different markets.
Exceptional Presence for the Fragrance Sector
The fragrance sector holds a prominent position at this year’s edition, following the significant growth it has recorded in recent years. The exhibition’s footprint has expanded by more than three times since 2017, with the fragrance sector recording its largest presence in the event’s history.
Beautyworld Dubai 2026 also features an entirely new hall dedicated to fragrances in Za’abeel, reflecting the growing interest in the industry and the level of demand it continues to attract across regional markets.
This year’s edition also marks the first participation of Qissa Perfumes from Kuwait and Al Majed Oud from Saudi Arabia, alongside a number of well-known fragrance houses and prominent regional brands.
The exhibition is also hosting a major fragrance launch this year, with British brand Lush Cosmetics choosing Beautyworld Dubai as the venue to officially unveil its new fragrance collection. The move highlights the importance of the exhibition as a platform for product launches and access to regional markets.
Global Conferences and International Experts at Beautyworld Dubai 2026
The Next in Fragrance and Next in Beauty conferences lead this year’s program, providing a platform to discuss the latest trends, opportunities, and developments shaping the beauty and fragrance industries worldwide.
Natural Notes is also returning as part of the exhibition program, giving producers of natural ingredients the opportunity to connect directly with specialists, experts, and professionals working across the sector.
The exhibition’s live stages will also host a number of leading makeup artists, hairstylists, and international educators, including Mounir, Mary Phillips, Patrick Ta, Dimitris Giannetos, and Josh Lamonaca, who will present a variety of professional demonstrations and experiences for visitors.
Beautyworld Dubai 2026 Awards Celebrate Excellence
The exhibition program also includes the Beautyworld Dubai 2026 Awards on October 7, celebrating excellence and creativity across 17 categories covering different areas of the beauty industry.
This year’s awards will honor Huda Kattan, founder of Huda Beauty, with the Beautyworld Icon Award in recognition of her influence and presence in the global beauty industry and the prominent position she has established within the sector.
For more information about Beautyworld Dubai 2026, its events, and schedule, visit the official exhibition website.
