Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, the Billion Followers Summit returns for its fourth edition from January 9 to 11, 2026, hosted across three iconic locations in Dubai: Emirates Towers, Dubai International Financial Centre (DIFC), and the Museum of the Future.
Organized by the UAE Government Media Office, this year’s summit runs under the theme “Purposeful Content”, aiming to spotlight the growing role of meaningful digital media in shaping communities and economies.
All Ticket Packages Sold Out Ahead of Launch
In a strong indication of the summit’s growing global appeal, all ticket categories for the event have completely sold out. This includes general access passes as well as premium packages, reflecting the summit’s growing reputation as the largest and most influential global platform for content creators and digital media professionals. Organizers expect more than 30,000 attendees, with over 15,000 content creators and influencers, and 500+ speakers whose collective audience exceeds 3.5 billion followers worldwide.
Exclusive Access Through Tiered Ticket Packages
The summit offered a range of ticket options designed to cater to various professional levels. These included:
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VIP Package: Full access for all three days to keynote sessions, speaker lounges, exclusive roundtables, side events, and the summit’s official closing ceremony.
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Expo and Pro Creators Packages: These provided access to sessions across the summit’s three main tracks — technology, economy, and content — alongside added privileges for professional creators, including attendance at select networking events and the closing celebration.
580+ Sessions Featuring Regional and Global Experts
With over 580 activities, including panel discussions, roundtables, debates, interactive dialogues, and workshops, the summit brings together a wide spectrum of experts. More than 150 CEOs, industry leaders, and content strategists will explore the future of content creation, emerging technologies, platform evolution, and their broader impact across sectors.
World-Renowned Speakers to Headline the Event
The summit has attracted a stellar lineup of international personalities from various industries. Among the confirmed speakers are:
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Jimmy Donaldson (MrBeast) – The most-subscribed YouTuber in the world
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Lara Trump – TV producer and media personality
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Will Smith – Award-winning actor and film producer
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Max Amini – Globally recognized comedian, podcaster, and filmmaker
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Simon Squibb – British entrepreneur and startup advocate
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Mohamed Alabbar – Founder of Emaar Properties
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Rio Ferdinand – Former English football star and sports commentator
Top Social Media Platforms Come Together Once Again
In an unprecedented gathering for the second year running, the summit brings together major global digital platforms under one roof, including:
Snapchat, X (formerly Twitter), YouTube, TikTok, Google Gemini, Meta (Facebook, Instagram, WhatsApp), Disney+, and Twitch.
Global Initiatives Launched to Inspire and Engage
The summit continues to expand its global influence through major initiatives, most notably the “1 Billion Acts of Kindness” campaign. Launched in collaboration with MrBeast and supported by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Varkey Foundation, the campaign has already generated over 170,000 positive actions and more than 100,000 video views within just three weeks.
Another major highlight is the launch of the world’s largest AI-generated film competition, held in partnership with Google Gemini, with a grand prize of $1 million. The competition attracted over 30,000 participants from 116 countries, with 3,500 AI-generated films submitted to date.
A Landmark Moment for the Global Content Creation Economy
The overwhelming interest in this year’s summit underscores its growing role as a transformational platform at the heart of the global content ecosystem. It stands as a space where creativity, innovation, and purpose converge — giving rise to a new generation of creators who see content not just as entertainment, but as a tool for positive impact and long-term change.
As the digital world continues to evolve, the Billion Followers Summit serves as a defining moment for creators and thought leaders across the globe — one where stories, strategies, and ideas come together to shape the future of content.
