The Dubai Desert Classic for Content Creators is making a thrilling comeback for its second edition on January 17–18, 2026. Set to take place at Emirates Golf Club, this expanded two-day tournament will feature 16 of the most influential sports content creators from across the globe, bringing an exciting digital twist to the traditional game of golf.
Following the overwhelming success of its inaugural edition, the tournament has evolved from a one-day event into a full weekend spectacle, promising deeper storytelling and high-quality digital content. The aim is clear: to showcase the dynamic world of professional golf while positioning Dubai as a leading global destination for sports, lifestyle, and tourism.
A Golf Weekend Like No Other
The action kicks off on the evening of January 17 under the floodlights at the stunning Faldo Course, which offers panoramic views of the iconic Dubai Marina skyline. The second round follows on January 18 at the legendary Majlis Course — the same course that will host the world’s best golfers during the Hero Dubai Desert Classic just days later.
Content Meets Competition
By harnessing the storytelling power of social media, this tournament has carved out a unique space in the Middle East’s sporting calendar. The 2025 edition racked up over 13.3 million views from a single video, contributing to an impressive 192 million impressions when combined with the wider influencer program around the Hero Dubai Desert Classic.
This year’s roster includes creators from the U.S., Canada, Australia, the UK, and Europe. Notable names include Mac Boucher, Georgia Ball, Jay Park, Four Brothers, Caitlin Maza, and Tyler Hamilton. Their digital reach is expected to amplify the tournament’s presence beyond traditional golf audiences, engaging younger fans across platforms like Instagram, TikTok, and YouTube.
Influencers Reflect on the Impact
“Being part of the first edition was incredibly special,” said returning content creator Mac Boucher. “The way Dubai integrates creators into a world-class tournament environment is visionary. Coming back this year was a no-brainer.”
Georgia Ball echoed this sentiment, adding, “The week-long stay gives us more time to create authentic moments and tell richer stories. It’s a chance to show why Dubai is the ultimate golf destination.”
A Broader Vision for Golf’s Future
Simon Corkill, Executive Director of the Hero Dubai Desert Classic, emphasized the importance of digital storytelling in the sport’s evolution. “While traditional broadcasting remains vital, the fastest-growing segment of our audience comes from digital platforms. These creators are shaping how people connect with golf in real time, blending sport, lifestyle, and culture.”
Hero Dubai Desert Classic 2026: The Main Event
The 37th edition of the Hero Dubai Desert Classic will take place from January 22–25, 2026, also at Emirates Golf Club. Defending champion Tyrrell Hatton will be joined by an elite field including four-time winner Rory McIlroy, 2022 champion Viktor Hovland, former world No.1 Dustin Johnson, Open Championship winner Shane Lowry, and global star Joaquin Niemann.
More Than Just Golf
Off the course, fans can enjoy a vibrant festival atmosphere in the Tournament Village, featuring live music, entertainment, and the all-new “Eat Street” food zone. Activities and workshops for children add to the family-friendly appeal.
General admission remains free on Thursday and Friday (Jan 22–23), with weekend tickets (Jan 24–25) starting at AED 100 in advance or AED 125 on the day. Children aged 17 and under can attend for free when accompanied by an adult.
For those seeking a premium experience, hospitality packages are available:
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The Social on 16 – A relaxed setting overlooking the iconic 16th hole, from AED 695.
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The Dallah Lounge – A luxury experience between holes 9 and 18 with all-day gourmet food and beverages, starting at AED 2,100.
Stay Connected
Highlights from the Content Creator Golf Championship will be released on January 20 across the Hero Dubai Desert Classic’s social channels. Follow @dubaidcgolf on Instagram, Facebook, X, and TikTok for exclusive content.
To book tickets or learn more, visit: www.dubaidesertclassic.com
