The Influencers Hub, the first dedicated space for influencers in the UAE and the Middle East, announced the launch of the Amazon Content Creator Incubator in collaboration with Amazon Ads. This initiative aims to empower content creators across the UAE to launch and grow their own product lines through Amazon.ae and expand globally.
The announcement came during the signing of a strategic partnership between the Influencers Hub and Amazon Ads, as part of the fourth edition of the Billion Followers Summit, which concluded yesterday. The initiative is designed to fuel innovation in the UAE, help content creators grow sustainable businesses, and open new opportunities to generate income by offering unique products to Amazon.ae customers.
Comprehensive Support for Content Creators
The Amazon Incubator will offer end-to-end support to eligible content creators within the Influencers Hub network. Backed by Amazon’s infrastructure, tools, and expertise, participants will receive integrated assistance to take their ideas from concept to successful product launch.
Creators who meet the program’s criteria and are already selling on Amazon.ae will also have the opportunity to list and sell their products globally through Amazon’s Global Selling Program, giving them access to hundreds of millions of customers worldwide.
The program includes in-depth training and mentorship in areas such as:
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E-commerce fundamentals
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Product development
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Digital marketing
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Customer acquisition strategies
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Brand-building in the digital space
In addition, creators will be able to explore commercial opportunities in fields like gaming and entertainment.
A Platform for New Generations of Entrepreneurs
Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office and Director of the Billion Followers Summit, emphasized the importance of such initiatives in the UAE’s vision for the future:
“The UAE has firmly positioned itself as a leading global hub for the content creator economy. Initiatives like the Amazon Content Creator Incubator turn that vision into real opportunities for entrepreneurial creators. By enabling them to build sustainable digital businesses through Amazon.ae, we are fostering success stories and contributing to the growth of a new generation of innovators who will help shape the future of commerce and drive the digital economy forward in the UAE.”
Connecting Creative Vision with Business Success
Ryan Krawkey, General Manager of Amazon Ads for Europe, the Middle East, Africa, and Southeast Asia, noted:
“The content creator economy is entering a transformational phase where influence meets innovation. Creators have an unmatched understanding of their communities — they know what resonates, what’s missing, and what their audiences truly need. The Amazon Content Creator Incubator bridges the gap between those insights and commercial success. We’re proud to collaborate with the Influencers Hub to help turn creative visions into thriving businesses that serve millions of Amazon.ae customers.”
Launch of the AED 5 Million Social Content Fund
Also announced at the summit, the Influencers Hub, in partnership with digital content platform ALFAN, introduced the Social Content Fund — a new initiative worth AED 5 million. This fund is dedicated to supporting content creators focused on social and family-related themes, enabling them to produce high-quality, impactful content that promotes family cohesion and positive values.
Saeed Al Eter, Assistant Minister of Cabinet Affairs for Strategic Projects and Head of the UAE Government Media Office, said:
“The Social Content Fund reflects our vision at the Billion Followers Summit to build a fully integrated creative ecosystem. It provides talented and creative individuals with access to the latest technologies and specialized training to help them create innovative, meaningful content that has a positive impact on families and society.”
He added:
“The fund aims to promote knowledge, raise awareness, and encourage constructive dialogue on key family issues. We want to help content creators turn their ideas into sustainable creative projects with real, measurable impact.”
