His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, affirmed that the UAE has succeeded in turning a vision launched nearly five years ago into reality within a short period, becoming a capital for influencers, content creators, the new economy, new media and the media of the future. His Excellency noted that the growth of the 1 Billion Followers Summit reflects the scale of transformation in the UAE’s content creation industry and its growing global standing.
His Excellency Mohammad Abdullah Al Gergawi stated that the idea began nearly five years ago with a forward-looking vision to transform the UAE into a global capital for content, influencers and new media, at a time when the media and content industry was undergoing rapid transformation. His Excellency emphasized that the past few years have demonstrated the country’s ability to turn this vision into reality.
1 Billion Followers Summit: From One Billion to Four Billion Followers
The development of the 1 Billion Followers Summit highlights the expanding community of participating content creators and the growth achieved since its launch.
His Excellency highlighted that the 1 Billion Followers Summit is one of the most prominent examples of this transformation. In its first year, the summit brought together content creators with a combined total of approximately one billion followers, compared to around four billion followers today.
His Excellency emphasized that this growth was achieved within a short period, stating: “In a short period, together, we have transformed the UAE into a capital for influencers, a capital for content, a capital for the new economy, new media and the media of the future.”
UAE Keeps Pace with Global Transformations in the Content Creation Industry
His Excellency Mohammad Abdullah Al Gergawi’s remarks were not limited to the summit’s growth but also addressed changes in the media industry and the expanding role of content across various fields beyond traditional media.
His Excellency added: “When we talk about content, we are not talking only about media or journalism, but also about society, life, sports and various other fields.” His Excellency noted that media has undergone a complete transformation over the past five years, while the concept of content has become broader and more influential in communities and across different sectors.
His Excellency Mohammad Abdullah Al Gergawi explained that the question raised from the outset was whether the desired vision could be achieved, adding: “Have we achieved the vision we wanted? I would say we are almost there,” referring to the UAE’s position in the global content creation and new media landscape.
A Vision Beyond the Summit Towards Building a New Economy
His Excellency pointed out that these achievements were not tied to a single event but to a broader vision aimed at building an environment that attracts content creators and influencers and supports the growth of the economy associated with this industry, alongside global transformations that have reshaped the concept of media and the ways of reaching audiences.
