Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism, has announced a new addition to Dubai Summer Surprises 2026 with the launch of the “Winning Receipt” promotion.
The new initiative gives shoppers the opportunity to win daily prizes throughout the campaign and forms part of the wide range of shopping experiences and special offers available during Dubai’s summer season.
It also coincides with preparations for the new school year, offering families more value while shopping for their back-to-school needs.
100 Winners Over 10 Days
The “Winning Receipt” promotion will run from August 3 to August 12, 2026.
During the campaign, 10 winners will be selected every day, bringing the total number of winners to 100 by the end of the promotion.
Shoppers who spend more than AED 300 at participating electronics stores will automatically be entered into the daily drawing.
No additional registration steps are required, making it easier for more customers to take part and enjoy the chance to win.
A Shopping Experience Combining Value and Entertainment
The initiative is part of the Back-to-School campaign, which offers families a varied lineup of shopping promotions, interactive activities, and live entertainment.
The campaign is designed to help families prepare for the new academic year through customized offers and shopping experiences that provide added value.
At the same time, visitors can enjoy the entertainment and family-friendly atmosphere for which Dubai Summer Surprises is known.
The “Winning Receipt” promotion reflects the event’s wider focus on delivering experiences that go beyond traditional shopping by combining offers, prizes, and family activities across several destinations in Dubai.
Strong Support From Strategic Partners
Dubai Summer Surprises 2026 is supported by Commercial Bank of Dubai as the main sponsor, along with a wide group of strategic partners from the retail, aviation, energy, telecommunications, and delivery sectors.
The partners include Al-Futtaim shopping destinations, including Dubai Festival City Mall and Festival Plaza, as well as Mercato, which is part of the Al Zarooni Group, and the AW Rostamani Group.
The list also includes several destinations managed by Dubai Holding Asset Management, including Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village.
Other supporting partners include Emirates Airline, ENOC, e&, Majid Al Futtaim through Mall of the Emirates, City Centre Mirdif, and City Centre Deira, as well as talabat.
Dubai Summer Surprises Continues Until the End of August
Dubai Festivals and Retail Establishment is organizing Dubai Summer Surprises 2026 from July 2 through August 30, 2026.
Throughout the summer, the event offers a broad selection of promotional deals, entertainment experiences, and family activities, further strengthening Dubai’s position as a leading summer destination for shopping and entertainment.
