Global Village, one of the region’s leading family destinations for culture, entertainment, and shopping, has unveiled its VIP Packs for Season 31, giving guests the opportunity to enjoy a range of special benefits ahead of the new season, which begins on October 14.
This year’s packs arrive with a fresh look that combines practical value with a collectible touch. Their design reflects the spirit of Dubai and its cultural diversity, turning each pack into a complete experience that begins before a visit to Global Village and remains memorable even after the season ends.
When Global Village VIP Packs Go on Sale
Global Village will release its VIP Packs for Season 31 in stages, exclusively through the Coca-Cola Arena website.
The pre-sale period will run from September 21 to 25, allowing guests to secure their packs early for an additional fee, while general sales will begin on September 26.
This approach gives guests interested in some of the destination’s most in-demand packs an early opportunity to secure them and prepare for the new season before Global Village officially opens its doors.
A New Collectible Design
The new VIP Packs have been created especially for Season 31 and come in a premium box designed to resemble a storybook, offering a creative way to celebrate the journey of Global Village while giving guests a keepsake they can hold on to after the season comes to an end.
The design reflects part of Dubai’s identity as a city that brings together different cultures and communities in one destination, while also introducing details that highlight the character of the new season and make each pack feel more distinctive.
This year, the attention to detail goes beyond the benefits included in the pack. The presentation itself has become part of the experience, making the VIP Pack more than simply a way to access exclusive services.
7 Collectible Pins and a Range of Benefits
Each pack includes seven collectible pins created specifically for Season 31, celebrating the UAE and reflecting a sense of pride in its identity, openness, and cultural diversity.
The packs also include a selection of benefits designed to enhance the guest experience throughout the season. These include a VIP parking sticker, parking passes, Global Village entry tickets, and Wonder Pass cards.
In addition, the packs feature a range of offers that allow guests to enjoy selected Dubai Holding Entertainment destinations, adding further value to the VIP experience throughout the season.
A Surprise Worth AED 31,000
Adding an extra element of excitement to the launch, Global Village has hidden a check worth AED 31,000 inside one of the VIP Packs for Season 31.
One lucky pack holder will discover the surprise, which is directly linked to the number of the new season and adds an additional sense of anticipation to this year’s VIP Pack experience.
The prize also brings an extra entertainment element to the launch, alongside the range of benefits and services available to VIP Pack holders during the season.
A New Season Begins on October 14
Global Village Season 31 will officially begin on October 14, 2026, bringing with it a new season of cultural, entertainment, and shopping experiences that visitors look forward to each year.
The VIP Packs are among the key experiences being introduced ahead of the opening, particularly with their new design, collectible items, and wide range of guest benefits.
