Dubai International Airport has launched the second edition of its unique initiative, “Ideal Face 2,” under the slogan “This is the Dubai We Want.” The platform, organized by the General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai, aims to promote positive behaviour and strengthen a culture of respectful, civil interactions in society.
Honouring Exemplary Behaviour
The initiative shines a spotlight on individuals who demonstrate outstanding commitment to human and social values in their daily lives. By recognising these role models, the project seeks to enhance Dubai’s image as a global model for human dignity, respect, and harmonious coexistence.
Leadership Presence at the Launch
Major General Mohammed Ahmed Al Marri, Director General of GDRFA Dubai, inaugurated the platform alongside Majid Al Joker, Chief Operating Officer at Dubai Airports, Major General Obaid Muhair bin Suroor, Deputy Director General of GDRFA, and several senior officials. During their visit, they explored the interactive experiences offered at the platform and observed the strong public engagement with its activities.
An Interactive, Immersive Experience
Located at Departures Terminal 3, the “Ideal Face 2” platform welcomes visitors around the clock until 13 July. Visitors can participate in various interactive experiences that document stories of people who exemplify humanity and kindness through their actions. They are also encouraged to pledge their commitment to Dubai’s positive behavioural standards, supporting the emirate’s mission to spread mutual respect across society.
Public Engagement and Appreciation
The platform has seen notable engagement from travellers and residents alike. Activities are designed to be informative, engaging, and memorable, while the hosting team ensures a warm welcome and answers visitors’ questions. Individuals recognised for their exemplary behaviour receive a personalised thank-you card that reads:
“Ideal Face – This is the Dubai We Want.”
Reflecting Dubai’s Vision
Major General Al Marri emphasized that the platform is a practical embodiment of the UAE’s vision to uphold positive social values. He explained that the initiative creates a direct, interactive field experience for the community, celebrating good behaviour and reinforcing Dubai’s status as a global model of respectful and humane interactions.
He added that “Ideal Face 2” reflects GDRFA Dubai’s dedication to engaging with the public directly. The platform is designed to be an inclusive space where visitors can share their views, observations, and aspirations – ensuring their voices are heard in shaping Dubai’s social journey.
