Dubai has started 2026 with impressive tourism momentum, welcoming two million international visitors in January. The figure represents a 3 percent increase compared to the same month in 2025, when the city recorded 1.9 million visitors.
This continued growth highlights Dubai’s global appeal as one of the world’s leading travel destinations. With its advanced infrastructure, diverse attractions, luxury experiences, and year-round events calendar, the emirate continues to attract travelers from across the globe.
Strong Rise in Hotel Occupancy Rates
According to data from the Dubai Department of Economy and Tourism, hotels and hotel apartments achieved an occupancy rate of 86 percent in January 2026, up from 84 percent during the same period last year.
The increase reflects sustained demand for accommodation across all categories, from luxury resorts to serviced apartments. Dubai’s wide range of hospitality options continues to cater to leisure travelers, families, and business visitors alike.
The strong performance also reinforces investor confidence in the tourism sector and underscores Dubai’s position as a preferred destination for international events, exhibitions, and major conferences.
Western Europe Leads Source Markets
Western Europe ranked first among the top source markets in January 2026, accounting for 18 percent of total visitors, or approximately 364,000 tourists. The strong inflow reflects solid travel connections and the popularity of Dubai among European travelers.
Russia, the CIS countries, and Eastern Europe followed in second place, contributing 325,000 visitors and representing 16 percent of total arrivals. The diversity of source markets highlights Dubai’s broad international reach and balanced tourism strategy.
Continued Annual Growth Momentum
Dubai recorded 19.6 million international visitors in 2025, marking a 4.6 percent increase compared to 18.7 million visitors in 2024. The steady upward trend demonstrates the city’s sustained tourism expansion and its ability to attract growing numbers of global travelers year after year.
In a historic milestone, December 2025 surpassed two million visitors in a single month for the first time ever, showcasing the strength of Dubai’s winter season and its appeal as a premier destination for leisure, entertainment, and business travel.
A Promising Outlook for 2026
With ongoing investments in tourism projects, hospitality infrastructure, and visitor experiences, Dubai continues to strengthen its position as a global tourism powerhouse.
The strong start to 2026 signals another promising year ahead, as the emirate builds on its momentum and reinforces its reputation as one of the most dynamic and attractive travel destinations worldwide.
