Creators HQ, the first dedicated hub for influencers in the UAE and the Middle East and part of the Visioneers group, has announced, in collaboration with Amazon Ads, the opening of applications for the “Amazon Creators Foundry,” an initiative first unveiled during the fourth edition of the 1 Billion Followers Summit last January.
The Foundry aims to empower content creators in the UAE to take their digital influence and experience to the next level by launching their own products and building brands with the potential to grow and scale through Amazon.ae.
An Initiative Connecting Content Creation with Entrepreneurship
The Amazon Creators Foundry comes as part of the strategic partnership between Creators HQ and Amazon Ads. The initiative, described as the first of its kind in the region, focuses on helping UAE-based creators become entrepreneurs and owners of sustainable brands capable of reaching broader markets.
The initiative also aligns with Creators HQ’s strategic vision to support the growth of the content creator economy in the UAE and the wider region, strengthen its contribution to digital commerce, and empower young people to establish diverse businesses that can expand internationally.
Applications Open Until September 9
Applications for creators interested in joining the Foundry can be submitted through:
https://creatorshq.com/amazon-creators-foundry/
The application period runs from August 26 through September 9, 2026.
After submissions are reviewed based on the specified requirements and selection criteria, 20 content creators will be chosen from among the applicants who are ready to launch their products and expand their businesses on Amazon.ae.
The program also gives participants an opportunity to build a commercial presence beyond the local market, with the potential to reach a number of global markets where Amazon operates, including large parts of North America, Europe, the Middle East and North Africa, and the Asia-Pacific region.
Comprehensive Support for Foundry Participants
The program provides eligible creators with an integrated range of support services to help them launch their products, grow their businesses on Amazon.ae, and reach millions of customers online.
Benefits include dedicated account management, customized storefronts, optimized product listings designed to improve discoverability, advertising credit through Amazon Ads, and tools to strengthen product visibility.
Participants will also benefit from discussions with senior Amazon leaders and recurring workshops covering key topics such as online retail fundamentals, digital marketing, brand building, and strategies for high-demand events and shopping periods.
Supporting the UAE’s Content Creator Economy
Her Excellency Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, affirmed that Creators HQ bases its plans and high-impact initiatives on the strategic transformation led by the UAE to move the content creator economy toward sustainable investment and cross-border digital commerce. She noted that the Amazon Creators Foundry represents an innovative initiative that establishes an important model for encouraging creators to grow their businesses and become owners of brands that actively contribute to the growth of the digital economy.
She said the initiative stems from Creators HQ’s vision of establishing the UAE as a global destination for talent and creative minds by strengthening an integrated environment that provides them with the tools, facilities, and investment incentives needed to turn their talent and creativity into investment projects and facilitate their access to wider audiences around the world. Through strategic partnerships with leading global companies and digital platforms, Creators HQ is working to prepare a new generation of digital entrepreneurs capable of launching and sustaining innovative business ventures.
Amazon Ads: Creators Are a Growing Force in the Economy of the Future
For his part, Ryan Krach, General Manager of Amazon Ads for Europe, the Middle East, Africa, and Southeast Asia, said that creators and content creators in the UAE today represent a genuine driving force in shaping positive culture and growing the economy of the future. The Amazon Creators Foundry provides them with the infrastructure needed to turn that influence into lasting success, from launching a product to expanding globally, while offering creators comprehensive support to help them grow their businesses on Amazon.ae and beyond. He said this is what the future of entrepreneurship represents.
He added that the Foundry, launched in partnership with Creators HQ, serves as a strategic bridge connecting creators’ creative vision with their ambitions to build sustainable brands that have the foundations needed for growth and success. Amazon.ae, he said, provides them with advanced solutions that open opportunities for expansion into global markets and access to hundreds of millions of customers.
What Are the Eligibility Requirements for the Amazon Creators Foundry?
Applicants must be residents of the UAE and must already have an existing commercial activity, such as selling products through social media platforms or other sales channels.
They must also hold a valid e-commerce license in Dubai or be willing to obtain one, in addition to having at least 100,000 followers.
Those interested in applying can review the full eligibility criteria, terms, and conditions through the official initiative webpage.
From a Business License to the First Advertising Campaign
The Amazon Creators Foundry provides selected participants with a comprehensive guidance program designed to help them establish a real commercial presence on Amazon.ae, from the earliest steps through product launches and advertising campaigns.
The program includes support in obtaining a business license from Dubai’s Department of Economy and Tourism, setting up an Amazon.ae seller account, listing products and preparing them for sale, activating Fulfillment by Amazon (FBA), and launching the first advertising campaigns.
Participants will also benefit from a fast-track onboarding process and priority support from day one, along with a dedicated account manager serving as a single point of contact throughout the six-month program.
Support also includes the creation of a customized Amazon Store, search-optimized product listings, and recommended activation of Amazon FBA for each participating creator.
Advertising Benefits Worth More Than $100,000
The Foundry includes a package of advertising services and incentives designed to help creators build stronger visibility for their products from the early stages.
Among the most notable benefits is an Amazon DSP media budget of more than $100,000 for each creator, in addition to $2,000 in matched Amazon Sponsored Ads incentives per creator to help launch their first advertising campaign.
Participants will also receive training workshops to develop their marketing skills through Amazon Ads, as well as mentoring sessions delivered by senior Amazon leaders twice a year.
A New Step Toward Turning Influence into Brands
The Amazon Creators Foundry represents a new stage in the development of the UAE’s creator economy, giving creators an opportunity to turn their influence and audiences into sustainable, scalable businesses.
The initiative brings together creators’ experience in building audiences with the commercial, technical, and advertising tools provided by Amazon.ae, helping participants move from having a digital presence to building brands with stronger opportunities for growth and access to new customer segments.
