The Emirates Official Store has unveiled its latest lifestyle collections, EK FIT and EK TRAVEL, coinciding with the start of the 10th edition of the Dubai Fitness Challenge and the winter holiday season.
Designed for people who are constantly on the move, the new collections feature a rich, autumn-inspired color palette that includes navy blue, burgundy, and olive green. The designs bring together style and exceptional comfort, offering versatile clothing that can be worn for workouts, everyday activities, or travel.
EK FIT Collection: Activewear That Combines Performance and Style
The EK FIT collection features technical sportswear made from lightweight, breathable fabrics with moisture-wicking properties.
For women, the range includes mid-rise leggings and long-sleeved half-zip tops with a hidden back pocket, available in navy blue, olive green, and burgundy. Sleeveless athletic tops are also part of the collection, offered in burgundy and navy blue.
The men’s range includes long-sleeved shirts, high-neck half-zip tops that can be worn as an extra layer, and athletic shorts. All are available in navy blue, olive green, and burgundy.
The 7-inch shorts feature a supportive inner lining and an elastic waistband with an adjustable drawstring, adding comfort and flexibility to the design.
Practical Sports Accessories for Everyday Use
The EK FIT collection also includes a gym bag, a cap, and a water bottle, all in navy blue.
The water-resistant gym bag has a practical design, with several interior compartments for organizing belongings, including a dedicated space for shoes.
The cap is made from lightweight, quick-drying nylon, with mesh panels at the back to allow air to circulate and help keep hair dry during intense workouts.
The stainless steel water bottle comes with full thermal insulation, silicone edges, and a leakproof straw. It also features a MagSafe ring designed to hold a smartphone securely in place.
EK TRAVEL Collection: Comfort and Style for Travel and Relaxation
The EK TRAVEL collection offers comfortable, stylish clothing for relaxation, made from exceptionally soft fabrics that blend modal fibers with cotton.
The women’s range includes loose-fitting, slightly cropped half-zip tops made from lightweight, stretchy modal fabric. These are paired with matching wide-leg pants, combining a relaxed fit with an elegant appearance.
For men, the collection features crewneck tops with matching pants. Vertical pleats along the center of the sleeves and pant legs give the pieces a neat, polished look while maintaining the comfortable feel of the collection.
