As part of a new initiative called Dubai Women Entrepreneurs, the Dubai Women Establishment recently hosted a powerful discussion highlighting the experiences of three standout Emirati businesswomen. The event, held at the Mohammed Bin Rashid Library, wasn’t just about success — it was about the journeys, the challenges, and the vision behind each woman’s path.
Shatha Essa Al Mulla, the creative force behind the luxury fashion label Shatha Essa, shared how her brand was born out of a deep love for design and a commitment to quality. Since launching in 2016, she’s learned that staying curious and adaptable is essential — especially in a fast-moving industry like fashion.
Next was Rasha Al Dhanhani, a well-known name in the UAE’s entrepreneurial world. As the founder of Papparoti and head of several other ventures, Rasha talked about how women often bring fresh ideas and emotional intelligence to the business world. For her, entrepreneurship isn’t just about profit — it’s about creating impact and legacy.
Rounding out the panel was Latifa Bin Haider, whose work touches both technology and mental health. She’s the founder of Baytukum and Aurora50, and co-founder of Mental Health AE. Latifa spoke about her passion for social entrepreneurship and using tech to solve real-world problems — from housing to emotional wellbeing.
Mona Ghanem Al Marri, who leads the Dubai Women Establishment, said this series was designed to keep the momentum going from last year’s From Dubai to the World initiative. She credited Sheikha Manal bint Mohammed bin Rashid Al Maktoum for championing women’s leadership and pushing for more inclusion in business.
Al Marri also pointed to a major achievement: the UAE was ranked number one globally for entrepreneurial opportunities for the second year in a row, according to the Global Entrepreneurship Monitor. That recognition, she said, reflects a supportive climate that encourages bold ideas — especially from women.
In the end, the Dubai Women Entrepreneurs series isn’t just a stage for successful stories. It’s a space to inspire, connect, and show what’s possible when women are empowered to lead.
